The other week I attended ”From business to buttons” a yearly conference about usability and ‘designing for effect’ held in Malmö. Maria from Findwise was there to talk about ‘search driven design – or why can’t or intranet be more like Google?’, while I had the privilege to walk around talking to attendees about search.
The conference gathered people from a broad range of industries such as telecom, banking, retail etc, but what struck me the most was that no matter how different their business was, their challenges when it came to Enterprise Search where like peas in a pod. The employees just want to find the information they need to do their job in an efficient way. Preferably by typing a simple keyword and get accurate results in a Google-stylish way. Many companies have made investments in Enterprise Search platforms, hoping that this will magically increase findability.
Archive for June, 2008
A strategic approach to search
Designing for Search at Business to Buttons
I read an interesting interview where Peter Morville interviewed Luke Wroblewski about Search Patterns. They mentioned some search patterns:
Query Refinement. Most users won’t refine pre-query. They don’t know the size and range of the index. But they will refine post-query, and it provides tremendous value.
Search Assistance. Studies show a correlation between the number of words in the query and satisfaction with results. Search Assist improves query richness. Tips (e.g., did you mean?) improve confidence and suggestions (e.g., related concepts) can shift users into exploratory mode.
Layout. For query refinement tools, we found the right rail is the least discoverable. The top is the most obvious, but suggestions can get in the way of results. That’s why search assist is on top but hidden by default. Other examples include Local and Shopping.
Vertical Search. In verticals such as News and Games, we’ve found that people are fine with two search boxes, one for the vertical and one for web search. In each vertical, we’re selectively exposing structured metadata (e.g., pricing in Autos) to support the decision making process.
It’s always nice when other companies corroborate our findings and experiences.
If you want to know more about these topics and about designing good search experiences come and listen to us talk at Business to Buttons in Malmö. There will be something for the expert as well as those new to search technology. You can also come and talk to us in our monter during the breaks. Hope to see you there!
