Archive for September, 2010

Caroline Abrahamsson

Google instant – can a search engine predict what we want?

September 26 - 2010 | Caroline Abrahamsson

On September 8th Google released their new search experience: Google instant.
If you haven’t seen it yet, there is an introduction on Youtube that is worth spending 1:41 minutes on.

Simply put, Google instant is a new way of displaying results and helping users find information faster. As you type, results will be presented in the background. In most cases it is enough to write two or three characters and the results you expect are already right in front of you.

Google instant

Google instant in action

The Swedish site Prisjakt has been using this for years, helping the users to get a better precision in their searches.
At Google you have previously been guided by “query suggestion” i.e. you got suggestions of what others have searched for before – a function also used by other search engines such as Bing (called Type Ahead).
Google instant is taking it one step further.

When looking at what the blog community has to say about the new feature it seems to split the users in two groups; you either hate it or love it.

So, what are the consequences?
From an end-user perspective we will most likely stop typing if something interesting appears that draws our attention. The result?
The search results shown at the very top will generate more traffic , it will be more personalized over time and we will most probably be better at phrasing our queries better.

From an advertising perspective, this will most likely affect the way people work with search engine optimization. Some experts, like Steve Rubel, claims Google instant will make SEO irrelevant, wheas others, like Matt Cutts think it will change people behavior in a positive way over time  and explains why.

What Google is doing is something that they constantly do: change the way we consume information. So what is the next step?

CNN summarizes what the Eric Schmidt, the CEO of Google says:
“The next step of search is doing this automatically. When I walk down the street, I want my smartphone to be doing searches constantly: ‘Did you know … ?’ ‘Did you know … ?’ ‘Did you know … ?’ ‘Did you know … ?’ ” Schmidt said at the IFA consumer electronics event in Berlin, Germany, this week.

“This notion of autonomous search — to tell me things I didn’t know but am probably interested in — is the next great stage, in my view, of search.”

Do you agree? Can we predict what the users want from search? Is this the sort of functionality that we want to use on the web and behind the firewall?

Maria Johansson

Why is search easy and hard?

September 16 - 2010 | Maria Johansson

Last year my colleague Lina and I went to the Workshop on Human Computer Interaction and Information Retrieval (HCIR) in Washington DC. This year we did not have the possibility to attend but since all the material is available online I took part remotely any way. I wanted to share with you what I found most interesting this year. (Daniel Tunkelang who was one of the organizers also posted a good overview of the event on his blog.)

This years keynote speaker was Dan Russell, a researcher from Google. He talked about Search Quality and user happiness; Why search is easy and hard. The point I found most interesting in his presentation was how improvement is not only needed when it comes to tools and data but also improving the users’ search skills. My own experience from various search projects is similar; users are not good at searching. Even though they are looking for a specific version of a technical documentation for a specific product they might just enter the name of the product, or even the product family. (It’s a bit like searching for ‘camera’ when you expect to find support documentation on your Dioptric lens for you Canon EOS 60D.) So I agree that users need better search skills. In his presentation Russell also presented some ideas on how a search application can help users improve their search skills.

Dan Russell – Search Quality and User Happiness

Search is both easy and hard. Perhaps this is one of the reasons for the introduction of the HCIR Challenge as a new part of the workshop . From the HCIR website:

The aims of the challenge are to encourage researchers and practitioners to build and demonstrate information access systems satisfying at least one of the following:

  • Not only deliver relevant documents, but provide facilities for making meaning with those documents.
  • Increase user responsibility as well as control; that is, the systems require and reward human effort.
  • Offer the flexibility to adapt to user knowledge / sophistication / information need.
  • Are engaging and fun to use.

The winner of the challenge was a team of researchers from Yahoo Labs who presented Searching Through Time in the New York Times. The Time Explorer features a results page with an interactive time line that illustrates how the volume of articles (results) have changed over time. I recommend that you read the article in tech review to learn more about the project, or try out the Time explorer demo yourself. You can also learn more about the challenge in this blog post by Gene Golovchinsky.

All the papers and posters from the workshop can be found on the new website.

Caroline Abrahamsson

Search as an integrator of social intranets

September 12 - 2010 | Caroline Abrahamsson

Wikis, blogs, microblogging, commenting, rating…we all know the buzzwords around the “Social intranet” by know.
If the first trend was about getting people to use the new technology, the second seems to be about making sense of all the information that has been created by now.

I sat down with a number of our customers the other week to talk about intranets and internal portals and everyone seemed to face one particular challenge: making sense of the collaborative and social content. How do we make this sort of information searchable without losing the context?  And how do we know who the sender is? (more…)

Tobias Berg

Metadata: What is it and what is it good for?

September 3 - 2010 | Tobias Berg
After reading a blog post explaining the word stemming, I started thinking about other words that are commonly used in a Findability solution and might need some explanation. The word that first came to my mind was “Metadata”. It’s inevitable to talk about Metadata when you’re talking about Findability. So what is Metadata and why do we need it?

According to Wikipedia, metadata is defined as data about data. That might sound a bit abstract, but what it means is that metadata provides a bit more information about some content whether it’s a piece of text, an image, a video or something else. For a text metadata can be the file format it’s stored as (plain text, word, pdf, etc) and for an image metadata can be the resolution of the image.

Metadata can be divided into different types. Exactly what the types are is not set but  I like to think of metadata that is either a) technical or b) descriptive.

Technical metadata represents “hard” types assigned automatically by systems like file type, file size, creation date, encoding etc. Descriptive metadata represents more “soft” metadata assigned by humans like author, title, summary, keywords, category etc.

Technical metadata is often a finite set that can be common accross organisations, where descriptive metadata is more related to the organisation’s needs and structure.

So all this talk about metadata, why do we need to worry about this in a findability solution? Well, since metadata tells us a bit more about our content, we should use this to help our users to find their information quicker. I like to think that metadata can be used in at least three ways in a findability solution; relevance influence, navigation, and result presentation.

So if you define descriptive metadata that makes sense to the users in your organisation, they are very likely to assign them to content they are creating. When content has a high degree of metadata assigned you can use this to help users navigate to the content by using the metadata instead of a fixed folder-like structure. When searching, you can tune the relevance so that if the user’s query matches content in the metadata of the document, it is ranked higher than other documents.

The important thing about metadata is that if you can make users assign it to their content it can be used in many different ways and applications to help people find their content quickly.

Maria Johansson

Findability and the Google experience

September 2 - 2010 | Maria Johansson

In almost every project we work on, users ask us why finding information on their intranet is not as easy as finding information on Google. One of my team members told me he was once asked:

”If Google can search the whole internet in less than a second, how come you can’t search our internal information which is only a few million documents?”

I don’t remember his answer but I do remember what he said he would have wanted to answer:

”Google doesn’t have to handle rigorous security. We do. Google has got millions of servers all around the world. We have got one.”

The truth is, you get the search experience you deserve. Google delivers an excellent user experience to millions of users because they have thousands of employees working hard to achieve this. So do the other players in the search market. All the search engine are continuously working on improving the user experience for the users. It is possible to achieve good things without a huge budget. But I can guarantee you that just installing any of the search platforms on the market and then doing nothing will not result in a good experience for your users. So the question is; what is your company doing to achieve a good search experience?

Jeff Carr from Earley & Associates recently published a 2 part article about this desire to duplicate the Google experience, and why it won’t succeed. I recommend that you read it. Hopefully it will not only help you meet the questions and expectations from your users; it will also help you in how you can improve the search experience for them.

Enterprise Search and why we can’t just get Google.