The expression “have you googled it?” meaning “have you search for it on the internet?” shows what an impact the worlds most valuable brand has made on people.

However, new development has provided several new and flexible ways of using search. The traditional way of searching often helps you find specific information that you know exist (presented in endless hit lists). Another approach is to let search help you find the things you didn’t know existed, but most likely help you put things into new perspectives.

One example is the recommended search solutions, such as music map or live plasma, which finds music or movies that are related to your search term and that you most likely will appreciate. Another example is what to rent that, by using different people’s preferences and searches, can recommend a good movie for your weekend. (more…)